The Big Give – Pledgers needed

In 2021, we piloted a new fundraising campaign for Edward’s Trust. It was called, The Big Give and it was a match-funding campaign. In that first year we set a target of £5,000. The response was overwhelming, as individuals and organisations, many from our Business Networking group Mercury BNI, came forward to support the campaign and help reach this target and we exceeded our goal within just a few days! The generosity of the donors was outstanding, as were the donors themselves!

Building on the success of our first year, we raised the bar even higher in 2022, setting a target of £12,000. The increased target reflected the growing enthusiasm and support for the campaign, as more and more people recognised the transformative potential of their contributions when combined with matching funds. Once again, the campaign exceeded expectations, surpassing the target and creating a substantial impact for bereavement support in the West Midlands.

Now, in 2023, we are going bigger than ever for The Big Give this Christmas and have set an ambitious target of £20,000. This increased target signifies the growing need across the West Midlands and the campaign’s continued growth. At this stage, in order to unlock match-funding potential (later in the year) we are calling on individuals, businesses and communities to come forward and be part of this momentous endeavor. By pledging a minimum of £100, donors can contribute to this target and amplify the impact of their donations. You can see more about how the match funding works here.

The decision to set the target at £20,000 reflects the campaign’s commitment to expanding its reach and making an even greater difference in the lives of those who need it most. With the funding generated through The Big Give, Edward’s Trust will be able to enhance its services and become even more accessible. One of the primary objectives of the campaign is to ensure that Edward’s Trust’s counselling support is readily available to those who need it. By bringing the counselling services directly into schools and communities, we aim to reduce the travel time and the disruption to education that grieving children and young people often face. This approach recognises the importance of uninterrupted learning while ensuring that individuals receive the support they need to cope with their grief.

The Big Give Match Fundraising Campaign has proven time and again that when individuals and organisations unite for a common cause, they have the power to achieve remarkable outcomes. It is a testament to the generosity and compassion that resides within each of us, particularly in our wonderful supporters. We invite you again to be part of this extraordinary journey and contribute towards making a lasting impact by pledging now. Edward’s Trust requires match funding pledges for its ‘Reaching Birmingham campaign’ before the 1st September.

The Big Give campaign runs from 28th Nov through to the 5th December but individuals, businesses, and philanthropic organisations are encouraged to pledge their support to the Big Give Match Fundraising Campaign now. By doing so, they become part of a collective effort to improve the lives of bereaved children and young people in Birmingham, ensuring they receive the essential support they need to cope with their grief and thrive in the face of adversity. By becoming a Pledger you are committing to providing match funds. These funds will be used to double donations made to the charity during the campaign. (As a Pledger, you cannot donate to the charity’s Christmas Challenge 2023 campaign in November/December and pledges must be made through The Big Give website.)

Pledge your support to the Big Give Match Fundraising Campaign today and join Edward’s Trust in their mission to create a brighter and more accessible future for bereaved children and young people in Birmingham. Please contact and we will send you more details and use the Big Give pledge link here. Together, we can make a significant difference in the lives of those who have experienced the profound loss of a loved one. Thank you.